Artiom Istuganov

Spa photography that shows the care

Treatments, therapists and calm – photos and video that sell your spa packages. I photograph spas in Kaunas, Vilnius and all of Lithuania.

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A guest lies on a massage table while therapists work at other tables in a treatment room with wooden panelling, “Vytautas Mineral SPA”, Birštonas

What I shoot

  1. 01
    Treatment moments
  2. 02
    Therapists at work
  3. 03
    Pools and saunas
  4. 04
    Lounges and rooms
  5. 05
    Details: oils, towels, tea
  6. 06
    Seasonal packages and gift vouchers
  7. 07
    Short vertical videos

How I plan a spa day

A spa lives on its guests' calm, so I shoot in quieter hours or one area at a time – there is no need to close the whole centre. The day before, we agree a shot list: treatments, pools and saunas, relaxation areas, details and team portraits.

I direct therapists and guests so the movements look natural, not posed. Your staff or models usually take part in the treatments, and I prepare the release forms for everyone myself.

Where the photos are used

The set suits spa package pages, booking platforms, social media and ads. I prepare the photos and short vertical clips so they work on a website and on a phone screen alike.

For seasonal offers I also photograph gift vouchers and festive details, as in the “Vytautas Mineral SPA” work. It works well before the holidays, when spa services are bought as gifts.

What to prepare before the shoot

A few things help: a day with fewer guests in the centre; clean spaces, fresh towels and oils; an agreement on which therapists and treatments will be in the frame; and an idea of where you will use the photos. The rest – light, composition and directing your team – is my job.

Gallery

Therapists work at several massage tables in a treatment room with wooden walls, “Vytautas Mineral SPA”, BirštonasA therapist gives a facial massage, her hands at the guest's face, “Vytautas Mineral SPA”, BirštonasTwo therapists give a facial treatment together to a guest lying down, “Vytautas Mineral SPA”, BirštonasA man rests at the edge of the pool, leaning on the ledge, “Vytautas Mineral SPA”, BirštonasA masseur in a dark uniform massages a guest's back in a dark, warmly lit treatment room, “Vytautas Mineral SPA”, BirštonasA woman in a white bathrobe rests on a lounger in a light relaxation area with textured walls, “Vytautas Mineral SPA”, BirštonasA therapist's hands give an oil back massage, close-up, “Vytautas Mineral SPA”, BirštonasA guest's face with closed eyes during a facial massage, the therapist's hands visible, “Vytautas Mineral SPA”, BirštonasA therapist's hands perform an oil treatment on a guest's back, “Vytautas Mineral SPA”, BirštonasA therapist covers a guest in white foam on a treatment bed in a tiled room, “Vytautas Mineral SPA”, BirštonasA masseur's hands massage a guest's side and back, close-up, “Vytautas Mineral SPA”, BirštonasA woman in a white bathrobe rests on a lounger in a light relaxation room, “Vytautas Mineral SPA”, BirštonasA blue light installation in a dark spa area with mosaic benches, “Vytautas Mineral SPA”, BirštonasA therapist with a name badge gives a facial massage beside bottles of skincare products, “Vytautas Mineral SPA”, BirštonasA woman's silhouette behind frosted glass in a shower or sauna door, “Vytautas Mineral SPA”, BirštonasA therapist with a name badge gives a facial massage in a bright treatment room, “Vytautas Mineral SPA”, BirštonasA masseur's hands massage a guest's neck and shoulders, “Vytautas Mineral SPA”, BirštonasTwo therapists treat guests lying on tables in a room with wooden walls, “Vytautas Mineral SPA”, BirštonasA blonde woman sits on the pool edge and looks over her shoulder in a dark pool interior, “Vytautas Mineral SPA”, BirštonasBlue “Dovanojame poilsį” (we give relaxation) gift vouchers and a ribbon on a light table, “Vytautas Mineral SPA”, BirštonasSkincare bottles beside a guest lying down during a treatment, “Vytautas Mineral SPA”, BirštonasA guest lies on a treatment bed, a therapist's hands at her shoulders, “Vytautas Mineral SPA”, BirštonasTherapists give facial treatments to guests in a room with wooden panelling, “Vytautas Mineral SPA”, BirštonasA blonde woman sits at the pool edge and looks into the camera, “Vytautas Mineral SPA”, BirštonasA masseur massages a guest's leg covered with a brown towel, “Vytautas Mineral SPA”, BirštonasA woman in a white bathrobe with a towel on her head in front of a mirror in the changing area, “Vytautas Mineral SPA”, BirštonasGifts wrapped in blue beside the lights of a Christmas tree, “Vytautas Mineral SPA”, BirštonasA therapist gives a facial treatment to a guest lying down in a bright treatment room, “Vytautas Mineral SPA”, BirštonasA therapist covers a guest in foam on a white treatment bed in a room with black and white tiles, “Vytautas Mineral SPA”, BirštonasA woman in a bathrobe rests on loungers in a relaxation hall with curtains and wood finishes, “Vytautas Mineral SPA”, BirštonasA therapist's hands apply a dark body mask to a guest's leg, “Vytautas Mineral SPA”, BirštonasA guest's back covered with a white body mask, “Vytautas Mineral SPA”, BirštonasA therapist with a name badge massages a guest's back, “Vytautas Mineral SPA”, BirštonasA blue “Dovanojame poilsį” (we give relaxation) gift voucher against festive lights, “Vytautas Mineral SPA”, BirštonasA blue gift envelope with a black ribbon against festive lights, “Vytautas Mineral SPA”, Birštonas

Related work

A smiling woman in a spa bathrobe sits in an armchair leafing through a brochure, “Vytautas Mineral SPA”, Birštonas

Vytautas Mineral SPA

Birštonas · Spa and hotel

Recommended package

Best fit: Spa or hotel day, Photo + video day, or Season refresh.

  • Spa or hotel day

    50–70 photos: spaces, team, treatments or guest moments, releases included

    full day

    from €850 + VAT

  • Photo + video day

    Everything in the Spa or hotel day + a 60–90 s video + 3–5 vertical clips

    full day

    from €1,400 + VAT

  • Season refresh

    25–30 photos and 3 vertical clips each season, agreed dates. Outdoor frames that rain got in the way of I shoot on the next visit at no extra charge.

    half a day every quarter, 12 months

    from €850 / quarter + VAT

All packages

FAQ

Do we need to close the spa?

Not necessarily. I shoot in quieter hours or one area at a time.

Who poses in the treatments?

Your staff or models. Everyone signs a release.

Do you photograph pools and saunas?

Yes. I shoot these areas in quiet hours, when there are no stray guests, and with models or your team if people are needed in the frame.

Tell me about your place

I reply the same working day.

Write by email

Email
artiom@istuganov.com
Phone
+370 643 64 433
Messenger
m.me/artioma
Instagram
@blogasartioma